Join us for a breakfast/networking program hosted by the Marketing Alumni Network from the Weatherhead School of Management at Case Western Reserve University

This event will be a fantastic opportunity to connect with colleagues, gain insights from a distinguished expert, and learn how to elevate your brand strategy for Marketing (and marketing adjacent) professionals. 

Topic: How Marketers Can Develop a Compelling Value Proposition Based on ‘Total Value Contribution’

Presented by:
Dr. Susan Helper
Frank Tracy Carlton Professorship in Economics

Tue, Apr 1
8:00am-9:30am
(registration begins at 7:30am)

Cleveland Marriott Downtown at Key Tower
Erie-Superior Rooms
1360 West Mall Dr
Cleveland OH 44114

Parking: self park in the nearby garages or valet 

Attire is business/business casual

Alumni, students and guests invited.
Registration is required by Mar 26

Contact Nikki.Anderson@case.edu with any questions

Helper served as chief economist of the U.S. Department of Commerce during the Obama administration and senior advisor for industrial strategy in the Biden administration, among other government roles. Her research focuses on the impacts of supply chain structure on innovation, job quality and supply chain resilience.